What is a QR code, and how do they work?

A QR code or Quick Response Code is a 2-dimensional barcode type developed in Japan originally for their automotive industry, and not as a useful marketing tool as to how we see it being used today.

In this generation, QR codes are popularly incorporated when it comes to marketing, business, and advertising and are known to give a digital dimension to any product, services, goods or items once scanned, that boost customer engagement to the brand.

The content of a QR code is accessible using smartphone devices in a photo mode or an installed QR code reader app. To access its content, you just need to point your smartphone camera towards the QR code and click on the notification to browse the content associated with the QR code.

How to make a QR Code with logo? 

  • Choose a credible QR code generator with logo online with a logo.
  • Determine what type of content you are promoting
  • Enter the necessary data in the box provided to generate your QR code
  • Custom-design your QR code
  • Click the “download” button and choose between “Static” or “Dynamic.”
  • Test your QR code and make sure it leads you to the right address you entered
  • Deploy
  • Track the performance of your QR codes
  • Edit your QR code marketing campaign

QR codes offer multimedia content

Unlike barcodes that only provides alphanumeric data in a product, QR codes cater to multimedia content such as:

  • URL
  • V-Card
  • File
  • Social media
  • H5 editor
  • WIFI
  • App stores
  • Multi-URL
  • MP3
  • Facebook, Youtube, Instagram, Pinterest, Email and Text

The flexibility of QR codes is what makes them a competent tool to use when it comes to any type of marketing.

A QR code is generated using a QR code generator online. There are two types of QR code: Static QR code and Dynamic QR code.

Static QR code vs. Dynamic QR code

The data embedded in a static QR code cannot be altered once generated. Moreover, it does not allow you to track the data of the scans and only leads you to one URL. The information encoded in this type of code is typically stored in its graphics. The more data you put, the more stretched and pixelated the dot gets. It will shrink the dots in the corner of your QR code that carries its information, making it difficult to be scanned.

If you have more data to store, it is better to switch to a Dynamic QR code.

Dynamic QR code is editable and trackable; thus, it is ideal to use in marketing. It enables you to uncover in-depth and valuable data of your scans, such as:

  • Number of total scans
  • Unique visitors
  • Average scans per day
  • Location of scans
  • Device type (iPhone/Android)

QR code tracking is important as it allows you to analyze and gauge the overall success of your QR code marketing campaign, enabling you to formulate new strategies from time to time and what you can do more to improve.

Once you generate a Static QR code, you cannot switch to a Dynamic QR code as both are different.

How to make a QR code?

 Here is how to make a QR code in 9 steps:

Step 1. Choose a credible QR code generator online with a logo

Internet is filled with dozens of QR code generators, but how sure you are with its credibility? Choosing a reliable QR Code generator is a must as you will be compromising your personal data. There are a lot of QR code generators online like QRTiger, Tec-it, PiiComm.ca, QR Code.Appspot, QRickit and so many more

But the best QR code generator to use should be secure, continually updating, has responsive customer support, provides accurate conversion tracking capacity, and has multiple designing options.

Step 2. Determine what type of content you are promoting

 If I were to choose, which one from the QR code generators mentioned above I will use, I will choose QRTiger as it offers you many QR code solutions that you can choose from. In QRTiger, you can choose 15 QR code solutions for your marketing needs.

Step 3. Enter the necessary data in the box provided to generate your QR code

The data needed to generate your QR code will differ depending on what type of QR code solution you will be creating. Just enter the information in the box that corresponds to your campaign.

 Step 4. Custom-design your QR code

 Advanced QR code generators will allow you to customize your QR code by:

  • Choosing different design patterns
  • Customizing eyes at the corners
  • Adding a logo or image of your brand/product
  • Set colors

This will help your QR code stand out from other Qr codes. Furthermore, you can still design your QR code even if it’s static.

Step 5. Download your QR code and choose between “Static” or “Dynamic” 

Static QR codes are good for one-time use and personal use, but if you want more out of your QR code marketing campaign, you need to switch to Dynamic QR codes. You can change the data behind your QR code and re-adjust your marketing campaign in real-time, and redirect users to different content.

Step 6. Test your QR code and make sure it leads you to the right address you entered

Before deploying your QR code, make sure to test it and if it is correctly leading to the right address. Furthermore, you need to make sure that your QR code is scannable.

Step 7. Deploy your QR code 

A QR code unseen does not serve its purpose. Once you are done testing your QR code, deploy it in various types of media like magazines, billboards, product packaging, social media. Moreover, you can also display it in public places or locations with a high amount of people where they can take their phones out and scan your QR code. Again, it will depend on what type of strategy you want to use.

Step 8. Track the performance of your QR codes

Tracking the data analytics of your QR code is only provided when it is Dynamic. Doing a follow-up on your QR code marketing campaign is vital to gauge if you are reaching the leads you want.

Are you getting enough scans? Which campaign is not performing well? What can you do to improve more? How much traffic are you getting from a particular campaign code? If you don’t keep track of your QR code, you are just likely leaving all of the sales opportunities to your competitors.

Furthermore, you can connect the QR code generator to Google Analytics for more robust tracking and data results.

Step 9. Edit you QR code

One of the benefits of using a Dynamic QR code is, it’s not only trackable but also editable. You can change the data behind your QR code and re-target your marketing campaign anytime you want without having to re-print your QR codes. You can update the information behind the QR code and redirect your target audience to a different landing page. You can do this even if your marketing campaign is running!

What types of QR code features can you make?

URL QR Code

For example, you can generate a URL QR Code for your website or any landing page you want your scanners to be redirected. It is an effortless way to drive traffic to any website and advertise your business.

V-Card QR Code

A V-Card QR Code is an upgraded type of business card that allows you to share more in-depth information about you to your clients conveniently. There are lots of information you can include in a virtual card such as:

  • Name, organization, title
  • Phone (work, private, mobile)
  • Fax, Email, Website
  • Street, City, Zipcode
  • State, Country
  • Profile picture
  • Personal description
  • Facebook, Twitter, Google Plus,
  • Instagram, LinkedIn, Youtube

Once the V-card QR code is scanned, it will display all of the information listed above, and your clients can instantly save it to their smartphones! A digital business card will make you more memorable, increasing your chance of future contacts.

File QR Code

File QR code displays PDF, Jpeg, PNG, MP3, or MP4 files instantly to users’ smartphones when scanning your QR code.

Moreover, they can also choose to save the information. This type of QR code solution is useful and convenient for cataloging or any kind of information you like to share with your customers.

Social Media QR Code

A social media QR code displays all of the user’s social media platforms such as:

  • Twitter
  • Instagram
  • Youtube
  • LinkedIn
  • Quora
  • Snapchat and many more

If you are a digital marketer or a social media influence, using a social media QR code makes it easy for your followers to follow you in all your social media accounts and increases your social media presence.

H5 Editor

H5 editor is suitable for brands, products, or services who want to make a straight web page about the goods that they offer. In short, your customers will be able to find more detailed information about what a person, a business, or a company has to offer through H5 editor QR code.

It’s easy to create, and you can update the content any time you want.

WIFI QR Code

A WIFI QR code allows you straight access to the internet without typing the password. It is recommendable for a business establishment like hotels, restaurants, bars, etc. as it creates a better user experience and improves quality service as well.

App Store QR Code

For example, if you make an app QR code for your website, it will instantly redirect your scanners to the Amazon App Store, Apple App Store, or Android play store to install your app. They will be redirected to a particular play store depending on their device.

An App store Qr code can be an excellent mobile app marketing technique.

Multi-URL QR Code

Multi-URL QR code is specially made for companies and businesses that want to run marketing campaigns worldwide. If you own an online store or if you are an international businessman, a muti-URL QR code will help you cater to your different audiences from different types of cultures. The scanner will be redirected to a particular website according to his geographical position, time, and country.

MP3 QR Code

You can link an MP3 QR code to a soundtrack, a podcast, or to an audio tour. This is useful for DJs, music events, and places like museums, galleries, and tourist spots. An individual can scan the QR code and listen about a particular subject right away, which is way more interactive and engaging.

It can serve as an alternative for people who like to listen to the audio file instead of reading, especially when they are in an art gallery.

Facebook, Youtube, Instagram, Pinterest, Email

You can grow your individual social media accounts by generating a QR code for each one of them.

7 tips to improve your QR code marketing campaign 

  1. Make the landing page optimize for mobile-only.

Forget the desktop. The clicks won’t come from desktop computers. Optimize it for smartphone devices- meaning that it should load at most in 4 seconds. So no bootstrap libraries or anything Javascript heavy, just make it beautiful, easy to read, and to the point. A landing for mobile should be under 1mb for these situations (including images and scripts).

  1. Add your image or logo of your brand

Make your QR code part of your brand. A customized QR code with an added logo of your brand will generate more scans. Branded QR codes result in up to 80% more scans than monochromatic QR code colors.

  1. Add a Call-to-action

To have a “call-to-action” in your QR code is crucial as it will prompt people to scan your QR code. Let your customers know why they should scan your QR code. A call to action could be like: “scan to watch a video,” “scan to play a game,” “scan to avail discount,” and so much more.

  1. QR Code Sizing

A QR code gives a digital dimension to your artwork, so make sure it is scannable. The size of a Qr code will differ from your advertising environment. It will be different in product packaging, posters, billboards. But a Qr code in close proximity is at least 1.2 inch (3-4 cm) in dimension to be scanned. The further you will place the QR code, the larger the size should be.

  1. QR Code Positioning and placement

Make your Qr code the highlight of your product and place it in areas easily scannable and noticeable for your target audience so your scanning rate will increase!

  1. Customize your QR code

A custom-design Qr code is eye-catchy and can pique your customers’ interest instead of a black and white Qr code. Make your QR code stand out by customizing it according to your brand, aim, and purpose.

  1. Use Dynamic QR code

Dynamic QR codes are editable and trackable, which makes it convenient to use when it comes to marketing. Moreover, you don’t need to re-print your QR codes, which allows you to save money and time!

Final Verdict:

QR codes, when implemented correctly, can be a game-changer! It can be used to mix up traditional and digital marketing, which makes them a competitive tool to use. Bridging the offline world to online is an essential aspect of modern marketing.

QR codes can unlock information and provide excellent opportunities for users to learn about or interact with a product, company, event, etc. This technology advancement is ideal to use for tech-forward businesses and marketers looking for new ways to improve their marketing and generate sales.

However, creating a QR code is not enough. Choosing the best QR Code generator online to help you reach your marketing goals is one of the determining factors that can make or break your QR code marketing campaign.

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