One of the most reliable modes of communication between businesses and their customers is text messaging. Every business owner who is keen on their marketing knows that text messages are a great way of selling their products and services.
Even though text messaging has grown in popularity over the years, some business owners are still not aware of the innovative solutions available to them with text messages. They do not know that they can easily send messages from their computers.
Businesses should avoid mistakes when sending text messages to their customers, especially if they are sending them to multiple customers at the same time. This can be a challenge for them if they use their mobile devices.
Here are 5 benefits of sending customers texts via a computer;
Easy to Write Messages
A computer provides businesses with an amazing interface when it comes to composing well-written and attention-seeking messages. When sending a text message from a computer, one needs to remember that the message will be read on a cell phone.
This means that they need to make sure that their messages are not only short but straight to the point. They might need to add links or even action points to the messages, something that can be done easily on a computer compared to a cell phone.
In addition, a computer interface allows businesses to automate some of their text messaging features. You can easily select the number of recipients you want, compose a text message, and then schedule it to be sent at any time that you want.
Efficacy and Speed
Imagine a situation where you are running a business that has to send the same text message to thousands of customers. If you are dealing with a few customers, you can easily do this from your phone. However, this is going to be a challenge if you have thousands of customers.
Sending bulk messages from your phone is not only going to be slow but will also affect your business operations. Businesses need a fast and efficient communication system to ensure that messages get to their recipients within a short time.
Using a computer, you can process as many messages as you want within a short time. In addition, you will have a better percentage of message delivery without any errors compared to using a phone.
Message Tracking and Performance Evaluation
If you are running a business, you probably know that if you cannot measure its performance then it is going to be difficult to improve it. Today, most business decisions are driven by data. This also applies to business text messaging and other modes of communication.
To start with, you need to track your text messages to ensure that they get to the right recipient. You also need to know about the action the recipient takes when they read the message to help you make the right decision about your next move.
This is difficult to achieve when sending messages from a mobile phone. You cannot measure the impact of the messages.
It is also difficult to keep track of the customers who have received a particular message. Using a computer for text messaging solves all these problems and helps you improve your business communication.
The same business discussed above is sending thousands of text messages every day to their customers. Even though the text messages are similar, this business has to customize them to ensure that they address each of the customers personally.
This can take a lot of time if one has to do it from their mobile phone. By the time the text message reaches the customers, they (the customers) might have moved on and transacted with other businesses.
Fortunately, you do not have to worry about customization when sending text messages from your computer. You can send customized messages in bulk, with each of them addressing your customers personally.
Finally, businesses communicate with their customers daily depending on their needs as well as those of the customers. For instance, if a customer makes a purchase, they can get a message talking about the item they have purchased.
If you use a mobile phone to send text messages, you might be forced to compose these messages every time a customer makes a purchase. On the contrary, you can create message templates for use if you send text messages from your computer.
In conclusion, businesses need to choose the best communication software that simplifies their processes and boosts their productivity. As discussed above, sending texts via your computer is more beneficial for businesses compared to doing the same from a mobile phone.