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5 things to look for in a web hosting for better ranking

The ability of your website to attract and satisfy the targeted audience determines its success. Various elements influence the user experience, including design, functionality, interactivity, and other aspects. Speed, connectivity, and availability, on the other hand, are the fundamental or most essential elements that can make or break the user experience. The quality of your webhosting package determines these critical elements. So, before you acquire a web hosting package for your website, you should think about a few key aspects. Setting specific characteristics and comparing the suitability of various web hosting services is a good idea. Here are a few common points to remember:

1. High UptimeGuarantee

The uptime guarantee of your host is undoubtedly the most crucial aspect in determining whether or not they are SEO-friendly.

The percentage of time your site is online and accessible is referred to as uptime. The higher your uptime, the less likely it is that visitors will come to your site only to find it is down, driving them back to the search engines and potentially jeopardizing your results.

Better, more dependable hosts allow more powerful uptime guarantees.

Appoint a host that ensures at least 99.9% uptime for the best outcomes (or higher, if you can get it). This equates to about 1.44 minutes of free time each day and 8.8 hours per year.

However, a host that guarantees uptime of 100 percent should be avoided. There will always be some downtime. It’s essential to put it as brief as possible. That manner won’t have an impact on your SEO rankings.

2. Location of the Server

While uptime refers to visitors being able to access your site’s content, the location of your server may affect how quickly they can do so.

Your website is hosted on a physical server in a data center if you have a shared, VPS, or dedicated server hosting package (instead of cloud hosting, where your data is housed in the cloud).

You want that data center to be as close to the majority of your site’s visitors as possible. The longer it takes for your site to load, the farther away your server is.

The location of your server can potentially appear suspicious to search engines, affecting your SEO. There could be something criminal if you operate in one country but utilize a host halfway around the world.

The servers themselves should be fast, and that the host should use a Content Delivery Network to increase performance even more (CDN).

3. Several Choices

We all enjoy having choices. You should be able to use them with your web hosting as well.

Many hosting firms offer optional value-adds that might help you update your site in addition to hosting. Here are a few of the SEO-friendly ones to check out:

  • Automatic backups: If something goes wrong, you’ll want to be able to restore your site from a backup swiftly. Check to see if your server provides automatic backups for free or at a cost.
  • SSL: For years, HTTPS has been a ranking criterion. If you haven’t already made the switch to a secure site, now is the time to do so. Check to see if your web host supports SSL. Some even include them as part of your hosting service for free.
  • Multiple hosting plans: Your hosting needs are likely to alter as your site expands (which is a good thing!). Your traffic levels may eventually rise to the point where you need to upgrade to a dedicated server. If you don’t have to transfer hosting providers simultaneously, this transition will be easier (and less expensive).

4. Look for the positive feedback.

All web hosting firms compile a list of the features that website owners seek. However, before settling on a company, it’s a good idea to look at their web reviews.

5. Support Staff That Responds

Please pay close attention to how others talk about their support as you go through the reviews.

You want to be able to quickly restore your site in the unusual event that it goes down. Typically, this will entail speaking with a support person.

A competent host would provide free support 24 hours a day, seven days a week. Check the hours of operation for your possible host’s support team, as well as how you’ll be able to contact them. Is there a phone number, a live chat option, or an email address?

Also, have a look at their social media profiles. Web providers that care about their clients are more likely to make customer service publicly available on social media, possibly even through specialized support Twitter accounts.

Conclusion

It is critical to select the best web hosting package that can provide you with good uptime, smooth speed, and round-the-clock professional assistance to fix any issues to get the most out of your website. When hiring a hosting web service for your website, this blog covers the key elements to look for.

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