Buying and selling property has changed radically in recent years. The rise of the Internet altered the face of property sales forever. As technology has continued to advance, new ways to market your property are appearing all the time. You can be a more successful seller if you know how to leverage digital marketing techniques effectively. Here are seven ways that digital marketing can ensure that you get a swift sale and the best price for your property.
1: Photos bring your property to life
Good quality professional photos allow prospective buyers to get a feel for your property, allowing them to develop a connection with it and encouraging further engagement. Today’s digital marketing tools don’t restrict you to still, flat images. Now you can offer interactive 3D pictures and panoramic shots that show your property off to its best advantage.
2: Videos give your buyers a bird’s-eye view
Videos are an even better way to draw in purchasers. An interactive virtual walkthrough of your property is now de rigueur, letting eager buyers get a real insight into the space. Don’t neglect the surroundings of the property, either. Nowadays, no high-end digital listing is complete without a drone fly-by. This allows your prospective buyers to explore the area around your property, getting a bird’s-eye view of the buildings, gardens and surroundings.
3: Going pro will make your listings pop
It might be tempting to take your own photographs and video. After all, your own cell phone is probably equipped with a high-definition camera. Also, nobody knows the property as well as you — taking your own pictures and video will ensure that all those really great features are included in the images. This is a mistake, however. A professional photographer and videographer can really bring out the best in your property, allowing it to shine. You can direct the work and make sure that the images include everything you want to show. Professionals can also edit the pictures and video so that your listings look slick and appealing.
4: Setting the stage for success will boost buyer’s interest
Staging is crucial when you’re capturing pictures and video. Your property needs to look stylish and chic, yet inviting and pleasant at the same time. A few well-chosen accessories and decorative accents can make all the difference. Think about the kinds of buyers your property is likely to attract, and try to create an impression that will appeal to them.
5: Choosing the right agent will get your property seen
Not every listing agent can give your property the visibility it deserves. If you go with the first result for “sell house fast” you may not get the outcome you want. You need to use an agent who understands the importance of digital marketing. The right agent is one who has already done the work needed to ensure that their site — and the listings on it — will turn up at the top of a search for properties in your area. We Buy Any Home is one of those agents.
Listing agents today need to have a great social media presence: active, well-crafted and engaging. This doesn’t just draw in visitors from the social media platforms where the agent is active. Search engine algorithms also factor in social media activity when determining a link’s position in the search rankings. If your agent has a good social media presence, searches for property in your area are more likely to end up on their site than a competitor’s. That’s good news for you.
7: Good agents have good contact lists
Tried-and-true digital marketing tools like email lists can really help improve your visibility. Email lists need to be properly managed and curated so that people only receive the mailings that interest them. With a great email list full of interested potential buyers, a single email can reach many more people than you might think.
Digital marketing might seem a little confusing at first. With the right common-sense techniques, however, you can really benefit from the additional boost that a great strategy provides. The right strategy can help get you the deal you deserve.
