If you’re looking for advice on “how to write an explainer video script?” you’re on the right track. The best video explainer script will be unique to your product and business.
While using one of the many readily available explainer video script templates can seem like a quick fix, the results may be suboptimal because every target audience is different. Read on to learn more about an explainer video script and why creating your own is important.
What Is Script for Video?
An explainer video script is a script for an animated video that a voice actor reads.It will usually also include a few pointers for visuals.
A great explainer video script will serve as a blueprint for your success. The video’s design, animation, and environment rely on the script.
Benefits of Creating Scripts for Explainer Video
The best explainer video script will be uniquely tailored to your target audience. Remember, relying too much on a script template might send the wrong message to your target audience.With that being said, there are many good templates out there. If you make appropriate adjustments to suit your needs, that can work.
Whether you choose to adjust an existing template or write an explainer video script from scratch, here are the benefits of doing so:
- Increase your conversions. You will convert better if you create an explainer video script tailored to your target audience.
- Explainer videos keep visitors on a webpage for twice as long. To harness this potential, however, you’ll want to make an explainer video script that suits your target audience. After all, you don’t want to alienate potential customers by saying the wrong thing.
- Rank higher in SEO. Unique content always fares better in search engines than plagiarized content. This is also true for video content. Potential SEO penalties are another reason you don’t want to rely too heavily on somebody else’s script template. Following a basic outline is ok but try to make the exact wording in your script as unique as possible.
- You can repurpose the video for different needs. For example, you could repurpose it for an investor pitch.Remember, when you write an explainer video script that fits your target audience, it will be better received by both customers and potential investors.
How to Make Explainer Video Script Step-by-Step
Now that you understand what an explainer video script is and why it’s important to make it unique, here are some tips to get started. Starting is the hardest part when you haven’t created an explainer video script before.
To make it easier, remember that an explainer video has a beginning, middle, and end.
Step 1: The Beginning(Problem and Cast)
At the beginning of your explainer video script, you want to lay out the problem as quickly as possible, at least within 15 seconds. A problem can be presented and swiftly summarized in visual form.
At this stage, you should also have a character or cast in mind for your “protagonist.” For example, if you’re making an explainer video to market a pregnancy pillow, make your protagonist a pregnant woman. And if your product is something everyone will use, try to represent “everyone.”
Step 2: The Middle (Your Product)
When the problem you’ve illustrated seems hopeless, there is still hope in the form of your solution!
This part is when you bring out the product you’re advertising.Boldly proclaim the name of your product (at least two times) and then clearly state what it does.
You don’t want to waste time explaining how the product works during the middle segment. There will be time for that later.Your goal now is to give viewers something concrete to latch onto. This will pique their curiosity about how you will make good on what you’re promising.
Step 3: The End (Product Details and CTA)
If you’ve followed the outline above and did steps 1 and 2, the viewer’s interest should already be piqued.
The final segment, step 3, is when you amaze your viewers with how your product works. Highlight the most interesting details and keep this part around 1 minute long.
Then, restate the problem and your solution in one concise sentence.
To wrap up your explainer video script, you’ll want to include a short and sweet call to action. Generally, this part should only take up to 10 seconds of video.
Why do you need an explainer video?
As you can see, making an explainer video script has many benefits. You will see increased conversions, fewer bounces, improved SEO, and more ways to pitch to potential customers and business partners. However, most of these benefits can only be realized if the script is uniquely tailored to your target audience, following the basic outline laid out above.
If you want us to help make an explainer video script for your product, consider availing of explainer video services https://rocketmotion.co/explainer-video-production/ from Aqua. Click the link for more information.
