One of the fantastic things about creating guest blog posts is that you can use links back to your own website. this can help to drive traffic over to your website and to boost sales and the popularity of your brand.
But, creating guest blog posts is not as easy as it sounds. For instance, you have a lot of research to do and you must be authoritative as a source. One mistake that we see time and time again is using links unnaturally in content. This means that people are less likely to trust your brand and simply thinking you are trying to sell them something. Thus, all of your hard work is wasted. Here are some tips from Linkplicity on how to create natural backlinks.
What is a Natural Backlink?
If you are new to creating backlinks, you might not understand what is meant by the phrase ‘natural’ in content creation. Simply, this means when a link to a website is used in a natural context. It is going to be relevant to the surrounding text and is useful for the topic that is being discussed. For example, it is not going to make sense to include a link to a Canadian dentist when you are talking about the best protein workout shakes on the market. Thus, a natural link fits into the context of the blog post and provides something meaningful for the content.
Something you want to remember when you are using links is that they should provide value to a reader. For instance, the link can provide them with further information on a particular topic or to a product that you are talking about. The more natural the link, the more likely it is they are going to click on it. Plus, Google is going to look at your backlinks more favourably.
Tips for Creating Natural Backlinks
Now that you know what a natural backlink is, you are going to want to get started on your guest posting. Well, here are some tips that can help you do this if you want to take on this task yourself.
Plan Your Topic First
First of all, you want to create content that people want to read. This means thinking carefully about a topic that readers are going to be interested in. This could be something trending or that has not been covered in a lot of detail before. You want to make sure that your content is unique and engaging; not just a copy of hundred blog posts that are already out there on the internet. This way, the link is going to come naturally.
Choose the Right Website
One of the most important things you want to do is choose the right website to post your guest blog on. When you choose the right website, you can ensure that it is related to the link you are going to be using. This is a good idea so that the audience is more likely to click on it. They are going to be interested in that topic and it will be a natural progression to click on the link when they are finished reading.
Change the Anchor Text
Some writers get lazy and use the same anchor text for all of their links. But, this is not a good idea. This is going to mean that the link is not always natural to the context and it can affect SEO. So, you want to change the anchor text to target different words. You can also change the length of the anchor text too. Do not forget that if you are going to regularly contribute to a website, you might have the same people reading your blog posts. They will begin to notice if you keep using the same link and anchor text.
Get Help from Experts
Guest posting and creating natural backlinks are not easy. It can take a long time to get used to the process and be successful with your writing. Often, this is time you do not have if you are trying to run a business. If you are struggling, it is best to get help from an expert. For example, a guest posting agency is going to be able to take over this role and help you. They can create the highest quality guest posts and they will know exactly how to make links natural. This is going to reflect well on your business.