The whole point of guest blogging, whether people admit it or not, is to obtain links. Despite the fact that by posting blogs you gain authority in your niche, increase visibility for your brand, build credibility, the main purpose of guest posts is to generate links. More and more businesses turn their attention towards SEO providers that can help them with this and with link building. Being noticed by an influencer in your niche requires a great deal of work and so does finding blogs with an engaging audience.
What Does Efficient Guest Posting Entail?
Most people can write blogs and post them but what matters is the impact they have. What is the point of publishing content that is not seen by your target audience, by influencers in your industry? How should you promote your content so that it serves its purpose and that is to build long lasting links? According to Neil Patel’s Blog: “Guest blogging is highly lucrative if you come at it strategically and for the right reasons. Know your goals, and recognize that seeing results takes effort, relationship building, and the desire to provide readers with nothing but the best content you can produce”.
It is common knowledge that guest posts vary greatly in terms of quality and the results they deliver. For this reason, you should do your best to find a reliable provider that puts at your disposal efficient guest post services. There are various agencies out there that offer a variety of SEO services, including guest blogging. The most challenging process for businesses that need to invest in professional SEO services is to narrow down their options and identify an agency that will help them with their rankings. Google has become more advanced and publishing blogs on sites with authority seems impossible for most companies.
What they do not know is that SEO agency that delivers high-quality guest post services can help them with this and so much more. If you are determined to hire professionals for guest posting you should pay attention to the following aspects:
- make sure they provide link inventory, this is important so that you can evaluate the links,
- ask for samples of content they have written
- inquire about the content revisions they offer
- make sure the content you pay for is unique
- ask for reviews
Other issues you should pay attention to that are equally important are transparency, communication, alignment with your objectives and accountability. If you lack the skills to implement a guest posting campaign you have nothing to worry about because you can always outsource these services to a reliable provider and enjoy the advantages it brings. The right partner will walk you through this process, it will explain to you what it entails and how much money you should expect for its services, it will take the time to know your business and your objectives, it will keep you informed every step of the way and provide feedback.
This being said, once you find a suitable partner it is worth it to invest in professional guest posts. According to moz.com: “Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice”.
Why You Need SEO Audit
SEO audits are meant to help you have a clear idea about your website, the traffic it brings and they should be performed every once in a while, in order to see what needs to be done in order to improve the performance of your website. An SEO audit is a must when you witness a drop in rankings and you have no idea what has caused it. Such an audit should include several aspects such as technical analysis, that focuses on accessibility and indexability, on-page, which deals with general content issues and individual page issues and off-page analysis, which helps you form an idea about how people react to your website and competitive analysis, which is performed with the help of different SEO tools.
Thanks to a professional SEO audit you can see what is wrong with your website and what improvements should be done so that you get more traffic and rank higher in search engines. If you are convinced that you need such an audit, it is in your best interest to find a reliable SEO agency, one with a great reputation in this field. Specialists in this industry will put at your disposal a useful audit that contains relevant information about domain age, domain registration length, domain history, identifies pages with poor quality content, checks page load speed, checks for duplicate content, checks number of outbound links and internal links and their quality, checks the available content, the site uptime, site usability, backlink factors, crawl errors and others.
As you can see, this is quite a complex and tedious process and you should outsource it to specialists who know what to look for and how to put at your disposal a comprehensive and concise report that will underline the existing problems with your website. According to link-building-strategies.com: “A thorough SEO audit tool will show what you are doing right about your site and what you have to improve. This analysis should not be taken lightly, it is meant to show the insights of your site: on-site functionality, off-site activities, duplicate content, keywords density, architectural design, backlinks, errors, traffic, competitors’ strategy.”
The more information you have about your website and how it performs the easier it will be for you to make the necessary changes so that you improve its ranking and attract more visitors. The importance of a professional audit should not be neglected because it will help you have a better understanding of your website; it will provide a complete list with the existing errors and it will help you determine a suitable course of action. At the end of such an audit you will have a very clear idea of what you need to do for your website.