Facebook Pixel is a chunk of code from Facebook that webmasters can place inside their website’s code to collect valuable insights and tack conversions Facebook ads and optimize from.
To set up and use the Facebook event setup tool, you must first have Facebook Pixel installed. What is the Facebook event setup tool and how to use it?
This article discusses the purpose and usage method of the Facebook event setup tool. Continue reading if you have installed the Facebook pixel on your website.
Understanding Facebook Event Setup Tool
You can use the even setup tool to add events and parameters without adding code once you have installed Facebook Pixel on your website. By events, we mean all actions that a website visitor performs on a website. Two examples of actions taken by a website visitor are calling your number or signing up. Here, parameters provide information about the actions performed by a website visitor. For example, you can check the price of purchases made by a website visitor. By using events, you can make use of Facebook advertising tools that help grow audiences, measure campaign results, and find the most relevant audience.
You can use a number of ways to set up Events on your website. three of the options include the event setup tool, manual code installation, or partner integrations. If you have buttons on your website that are similar to standard Facebook events names, event setup tool from Facebook can recommend events that are likely to benefit your website. if you want to add an event that does not appear in the list automatically, you can add those events manually.
Things You Can Do Using Facebook Event Setup Tool
This tool is loaded with a number of features but let’s focus on the main functions you can perform using it. You can perform the following actions through you can use the event setup tool to:
- Event for Web: By adding some code, you can set up any Facebook standard event for the web.
- Value and Currency: Without adding any code, you can setup currency and value parameters for purchase and initiative checkout events.
- Direct Standard Events: You can connect the event setup tool in Events Manager by adding standard events directly to your website.
Steps to Use the Facebook Event Setup Tool
Facebook has made this tool quite user-friendly. If you want to use it, you can learn it by reading this post or watching a short explainer video. Do you want to set up this tool for your website? Follow the steps mentioned below if you want to do it:
Step 1: Sign in to or create a Facebook Ads Manager account.
Step 2: Now open Events Manager and select the “Pixel” option.
Step 3: It is now time to select the pixel of your choice.
Step 4: Now click on the “Settings” option.
Step 5: Open “Event Setup” and select “Event Setup Tool.”
Step 6: Now type your URL and select “Open Website”
Step 7: Open “Review” for all events and then open “Dismiss” or “Confirm.”
Step 8: You can add more events by clicking on any button on your website. Do it and select “Track New Button” or “Track a URL.”
Step 9: You can choose your preferred currency or value parameters when you set up a purchase or initiate a checkout event.
Step 10: When you are done, click the “Finish Setup” button.
You may not get the idea by reading the text above. If you open your Facebook events manager account at the time you are reading the steps mentioned above, you will easily understand the way to use it.
Last Word About Event Setup Tool
You have read how useful this tool is when it comes to obtaining valuable insights and managing website events. In the end, we can say that the Facebook event setup tool is an important platform to manage your website events when you run Facebook ads after adding Facebook Pixel to your website.
If you want to get valuable insights about the user behavior on your website, add the pixel to your website, create a Facebook events manger account, and run ads. You can take professional help if you are not able to do it yourself. Please share your feedback about this post. Good luck with your business goals.