Want to grow your business or brand through the use of online video and engaging content? Of course you do! Video content tends to perform better time and time again, across nearly all industries and global markets.

Why, you ask? Simple… it’s the most engaging and fun way to deliver content, while also not requiring any reading or lengthy time for audiences.

Even better, right now is the best time to take advantage of the many different ways to create engaging and interactive video content, without the need to be a coder, designer or a professional videographer.

Thanks to the latest advancements in drag and drop video software and creation tools, anyone can create online in minutes, while also minimizing their costs.

However, before we even talk about the video creation process, we need to first discuss what makes a compelling video and how to can start the planning process for creating ones of your own.

1 – Create an Information Video About Your Business

An excellent way to start using video content for your brand or business, is to create an interesting and engaging video about what your company does. The main reason why video would work perfect for this type of messaging and audience, is that talking about your business and brand might not be the most exciting thing in the world to the average person.

With this in mind, there are still some important guidelines and tips you should follow when trying to create any type of engaging video. For example, we came across the following tips for creating a corporate video, which is easy enough for anyone to follow.

  • Write a good script
  • Keep it short and simple
  • Ensure good quality
  • Tell a story
  • Include Humor
  • Include a Call-to-action

Obviously, some of these you will need to prepare before you even get started with the video creation process. Without knowing beforehand who your audience is, what value you are providing to them and how you want to convey your message, it will be tough to create that perfect video you were hoping for.

Put in the necessary work beforehand, then create your video, and you will be much more likely to see the results you were hoping for.

2 – Share Your Video Content Across All Social Media Platforms

Social media has completely changed the way people find information, useful content and connect with individuals and businesses around the world. Not on that, but it’s also become the go-to source for finding video content online and sharing it with others.

Social media is also changing how people access and use the internet as well. Less people are using their desktop and laptop computers to access the internet and their preferred social media platforms. The reason for this is mainly due to the massive increase in mobile usage and social applications.

According to the latest video marketing stats, video content is now being watched through mobile and social media more than ever before.

  • Up to 70% of web traffic happens on mobile devices, according to CIODive.
  • Up to 57% of all U.S. traffic online comes from smartphones and mobile tablet devices. (BrightEdge)
  • Mobile devices made up 42% of total time spent online.

With more brands and businesses focusing their efforts on social media and reaching new fans and audiences through Twitter, Facebook and Instagram, the demand and need for high-quality video content is there as well.

The next time you are scrolling through your favorite social media platform, be sure to take note of how many views and comments video content is getting over traditional text and image content. You might be surprised by the results!

3 – Make Sure Your Video Grabs the Attention and Engagement of Your Audience

So far we touched on the importance of using engaging video to create a nice informational video for your brand or business, while also using the power of social media and mobile to reach more audiences. However, as important as both of these methods are, without the proper video content and user attention in place, your video is just another video on the internet.

The good news is, there are many different ways to create online video content–each with their own styles, costs and time commitments. One of our favorite and preferred methods for creating videos, is through the use of explainer videos.

Here are just a few reasons why explainer videos work extremely well:

  1. They are easy to create and don’t require talking heads or people on video
  2. The black and white animation leaves people waiting for what’s next
  3. It’s easy to tweak and modify video text, visuals and audio

Explainer and whiteboard videos have worked extremely well for individuals, businesses and brands across all industries. They work very well for further education and in schools as well.

Some of the most popular video channels on YouTube are created with whiteboard and explainer videos, while also answering user questions and providing a lot of value in the process.

How to Get the Most Out of Your Video Content and Marketing Efforts

When it comes to any type of content creation, it’s all about the time and effort placed on the end user value. You could write an article with 10,000 words of content, or create a detailed video that is an hour long… but if the audience isn’t engaged and getting value out of their time, they are just going to leave.

This is why it’s so important to explore the many different ways to create the best video content possible, while also using the right type of video content.

Explainer videos are great for walkthroughs, learning and information. Talking heads and people videos are perfect for testimonials and relating with the needs of the end user.

As the brand and creator of such videos, it’s up to you to put in the time, work and effort to know who your audience is and the best way to provide it to them. No matter what method you find works best, video is definitely one of the best opportunities in content delivery right now.


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