Ashima who works with an SEO review tool website recently did a semrush review, she says that while she was working for a digital marketing agency, she was a contributor to a multitude of blogs and websites ranging from business to technology. Now, in these vivid themes, though the content is different, the format is largely the same. This is why there are social media experts and agents to help you out. Here, we’ll not discuss any other platform but rather just academic or educational blogging. It might seem very different and I in no way would suggest you to run your teaching or educational blogs like a business but there are still few basic SEO tips which must be implemented on your academic blogs to help them become a success. Let’s take a look at 8 smart SEO tips for your educational blogs.
Link to other blogs and reputable websites
Akriti who help students to avail assignment help Australia says that for every 100 words of a blog, there must be a link. This might sound high to you because in that case, in an 800-word blog, there would be 8 links. Adding links give your reader sources for further reading. So, the links must be related. For instance, you can link to the reviews of the books that you are discussing or any related blog which justifies a point that you are stating. This will help you connect to a reputable site. What happens is, you are sharing their content and ideally, they’d share yours back. However, if you link your article to a newspaper post, the high-end newspaper won’t share you back. So, it is better to link to the other blogs in your field for them to reciprocate.
Start a conversation
Kavita, who works with TopAssignmentExperts offers college homework help says the success of a blog depends on how you communicate with the audience. So, whenever you receive comments on your blog, you have to respond to them. This proves to Google that your site is valuable to the people and in-turn it will rank your page higher. To encourage comments, you can keep some discussion points in your post. It could be a few open-ended questions which call for responses.
Aim for a low bounce rate
Bounce rate is the amount of time that people spend on your platform before clicking away. So, when the bounce rate is high, Google will think that the content on your blog is misleading and that is the reason people click away so quickly. Thus, you must always work for a low bounce rate. You can do a few things for this. This includes:
- ensuring that your keywords are as accurate as possible, and
- knowing who your audience is
Include images and videos
Anukaran who help students to avail college research paper writing service says that he always ensures that he adds multimedia content with all his blogs. This is necessary since Google loves multimedia content. Moreover, a post with well-selected images will look better and even rank better in Google. Ideally, every blog that you post must have an image or a video. Though this isn’t always possible and might get a little contrived you must always look out for ways to include extra content in your blogs.
Arjun who did the plc training online with a leading online platform says that tagging right not only applies to the blog posts but also to the media and the images within the posts. The best way to bring the people to your content is by using keywords. Some pre-built blog sites including WordPress allow easy tagging. However, you must ensure that you are using this feature well. You must have around 8-10 keywords in a post of 1000 words. However, your keywords must be very direct and not misleading. Also, if you are using the same keyword in different posts, do ensure that you spell it the same everywhere. Lastly, tag the images with a right meta description. When you tag images with the right metadata, it enables the images to be shown on the search engine. So, images then become another medium for people to be directed to your page.
Emphasise your keywords
This works in sync with the point above. The keywords must regularly appear in your posts and your focal keyword must be in your title. Further, ensure that your primary keyword is found regularly in your content. This is needed to ensure Google rightly knows that you are writing only about what you are claiming.
Use social media to publicise your posts
Akhilesh who offers online do my essay service with EssayWriter4U that sharing the blog is as important as writing the blog. You cannot get an audience to your blog without promoting it. So, use the easiest and the most effective medium of promoting a blog i.e. the social media. You can share the content with your Facebook followers, Twitter followers, LinkedIn followers, etc. You can even add the link to your blog in your email signature.
The biggest success rule for a blog is to write regularly. You must start with publishing every day, then when your blog gets slightly popular, move down to 3 times a week and stick to it. Make sure your audience knows when to expect a new blog from you. So, fix 3 days of the week and make your audience aware of these days.
Platforms like Google Analytics or SEO by Yoast, which is a popular WordPress plugin makes it very easy for you to stay on top of your basic SEO game. However, do you think it is useful to implement the tips of the business blogs on your educational or academic blog? For me including the social media tips which I have gained by working in business into academia is a fine balance. Bottom line is to never lose the personality and the identity of your blog.