Throughout the roughly 20+ years of the digital marketing evolution, very few other topics have managed to remain as relevant and effective in getting results as search engine optimization (SEO). If anything, keywords only became more and more important, while the prime search engines like Google solved a particularly annoying issue with poor quality, keyword-stuffed content; something that was previously used to mislead users. Here is why SEO is critical to your business’s success.
An Excellent SEO Campaign Must be Backed Up by a Speedy Landing Page
There are so many options on the internet, and the average buyer really has a very short attention span; a combination that doesn’t bode well for a slow loading page. It is imperative that your landing page loads within a matter of seconds, because the customer will go to your competitor if it doesn’t.
Does Web Design Affect Page Loading Speeds?
The short answer would be yes – web design and the hosting provider’s allocated server resources are the two factors which determine how much traffic a site can handle without crashing or slowing down significantly. However, web design plays an even more intricate role here, which we will discuss in the next point.
Dynamic Design: Speed and Accessibility
Dynamic web design is a method which skilled developers use to make websites load quickly on any device. This goes beyond having just a shriveled mobile site and a main desktop site, because a site with dynamic design fits any window in real-time on which it is being loaded. The page fits in the best possible way to make the user’s experience of browsing the website actually enjoyable. In other words, a dynamic webpage loads faster and looks better on any device.
How Does All of that Relate to SEO?
Imagine a scenario where an increasing number of customers are being led to an eCommerce website, all thanks to an excellent SEO marketing strategy. On the other hand, stats on the dashboard are clearly indicative of the fact that the traffic is too transient, which means that they are leaving in seconds and not even considering a purchase as a result of that.
All your SEO expenses will amount to nothing if your site’s landing pages, in particular, are not capable of loading faster or supporting Android smartphones, iPhones, iPads, tablets and even laptop/desktop computers with a fluid experience. If anything, your site will end up with a bad reputation!
How Can You Combine SEO and Web Design in a Fluid Combination?
The only time that the SEO strategy and the website work seamlessly together is when both jobs are handled by the same team. For example, check out these Minneapolis website design services from Guerrilla. They have a very methodical, client-oriented approach towards both web designing and search engine optimization, making the whole thing a unified effort towards lead generation and market capture.
Nowadays, search engine optimization isn’t synonymous with keyword-stuffing anymore or landing page templates. It starts from the very design of a website and continues on to produce results across all channels of digital marketing. However, since it all begins with your web design, unless that is in order from the very first day that the site goes online, you are entering the race with a limp horse!