Social media is constantly changing and, whilst the world of social media is continuously on the move, we can’t predict exactly how it will alter in the coming days, weeks, months or years. As an SEO company, we’re well versed in the world of online marketing, and social media is just one of the specialisms we carry out on a day to day basis. We’re taking a closer look at where social is headed in the next 5 years and how you can prepare for it, below.
Niche Platforms Will Perform
We’ve all heard of the likes of Facebook, Twitter, Instagram, Pinterest and LinkedIn, but there are a number of niche platforms available to sign up to on the market. This includes Houzz, Dribbble and Untapped which enables users to check-in do different locations and share them with friends in one place.
UGC Will Rule
We’re always going on about how User Generated Content will change the way businesses carry out social media and in the next 5 years, we can expect this content type to become even more significant. This is especially true at a time when more and more people are looking for legitimate content over a nicely designed image that portrays a product or service to be better or more worthwhile than it actually is.
Will Likes Still Exist?
With Instagram set on the idea to removes its “likes” feature, a number of other social media platforms may decide to follow suit and do exactly the same. With this in mind, marketers will begin to focus less on vanity metrics and more on those that actually impact the performance of a business, such as revenue. Whilst the “likes” button has not been completely ruled out just yet, what we do know is that it is being tested across a number of countries including in:
- New Zealand
Influencer Marketing Will Expand
These days, social media is about making a good impression whether the business is new to a platform or wants to make an exciting announcement ahead of a product or service launch. With this in mind, more and more businesses are relying on the work of influencers in order to reach new audiences and expand their existing customer base. If you’re not already familiar with the term “influencer marketing”, it essentially puts the power in the hands of an “influencer” or a person with a high-profile on social media to help promote your product or service. This can be achieved through resharing a post you published or creating their own photo or video on your product(s) or service(s).
Social media is constantly changing, meaning that in order to remain ahead of your competitors, you need to make sure that your strategy is adapted according to these recent trends. How do you plan to incorporate the above into your digital marketing strategy?