Wondering how you can use Google AdWords to help grow your business online? Check out our list of benefits right here!
We all want our business to flourish and be successful. More than that, we want our business to grow and run smoothly as we want it to.
With Google AdWords, you can do just that. You can generate more leads and revenue by running ads. Not only can you sell more products, but you’ll also be able to generate more traffic to your website.
If you’re looking for ways to boost your business online and thought about investing in Google Adwords, then you’ve come to the right place. We’re providing 5 benefits that will help your business online grow.
By the end of this article, you’ll be pleasantly surprised to find that the results are immediate and clear and how investing every bit of your money was the right choice. Let’s take a look at those 5 benefits right away!
1. AdWords Works Faster and Better Than SEO
Even though they are both search engine marketing strategies that help generate more leads and traffic, a well enhanced AdWords campaign can work much faster to get your business the first spot in search.
With Google AdWords, you can turn your campaign on or off whenever you want to and focus on multiple keywords at the same time. The Google ads on top of your page get immediate visibility as well.
Nevertheless, try not to ignore organic sources. They have long-term benefits, but there’s a better chance of generating more leads and traffic instantly with using AdWords.
Since the platform is amazingly transparent, you have complete knowledge about what’s going on with the ads.
How SEO is Different
Even though SEO is very beneficial, it’s quite a long-term process. To rank any keyword, it needs a lot of tenacity, many well-written articles, and backlinks. Even so after that, it takes a while to gain the necessary authority.
SEO gives you success in a long-term period that depends on the effort you’ve put into the quality of your content. Unlike AdWorks, which gives you instant visibility at an instant cost,
The bottom line is, you need to use both methods simultaneously, but you also need to be realistic about the time frame of your success.
2. Increasing Your Brand’s Awareness
Google has partnered with Ipsos to study across more than ten verticals right from retail to automobiles. They discovered that search ads were lifting top-of-mind awareness by more than an average of 6.5%.
However, when it comes to SEO, along with its variations, your rank depends on the number of times your brand name has been searched. That’s also another reason you should always aim to raise your brand’s awareness through search and display ads!
3. Reaching More Customers
Every business needs email marketing to reach more customers using marketing strategies. Gmail ads can be super helpful here as Google has integrated it with Google AdWords. This has helped make it available to every advertiser.
This nifty integration helps you to reach your customers and expectations through their Gmail inbox. Moreover, these ads run both on desktops and mobiles as well.
So, since Gmail ads usually cost less than search ads, this is quite great for those who have a small budget!
4. Connecting With Your Visitors
Another cool feature of using Google AdWords is being able to connect with your website visitors.
In the case of window shoppers who visited your site without doing much interaction, here are two ways you can reach them more considerately:
Rebranding on Display Network
This method lets advertisers target visitors on different advertising-supported sites with the help of banner images.
For example, let’s say you run a travel business and a visitor in your website is looking for Singapore packages, but they leave without buying anything. The next step for you to take after that is to create a remarketing list to target them.
Additionally with marketing lists, you can create suppression lists. This helps to make sure you target new leads instead of running ads for those who have already converted.
Rebranding on Search Network
As the name suggests, this helps to run remarketing campaigns on the search network, similar to display marketing.
What the advertisers can do here is add keywords in this campaign and let Google ads match the search query with just the remarketing list and keyword. This helps Google to show ads that are relevant for every search query made.
With the visitors visiting your website and coming across your remarketing ads, there’s now a higher chance of converting them into leads!
5. Evaluate Your Performance Thoroughly
Finally, it’s tough to evaluate the outcome of traditional advertisements such as radio, broadcast elevation, cable television, billboards, brochures etc.
Due to the fact that they are simply so much more expensive than Google AdWords, you’re unable to control your own budget. Similarly, you also wouldn’t tell where the source of these leads are coming from as well.
Unless someone personally comes up to you and tells you, this is otherwise a complicated way to calculate ROI from traditional media alone. Yet, with the help of AdWords, you’ll be able to figure out what’s going on with your ad campaign.
Not only will you be able to see who clicked on your ads, but you’ll also be able to see how many leads and traffic has been generated from AdWords to your website and how much it has cost you per lead.
This way marketers can find out what works and what doesn’t. And on the other hand, you can use this information to fine-tune your campaigns and reach for optimal results!
In conclusion, we’d like to say that we hope we have been able to cover the essential things to know about Google Adwords.
Once you get the hang of it, you’ll become an expert at handling your campaigns and generating traffic and leads in no time.
We hope the benefits mentioned above help you to get your business up and running and make you very, very successful as well. Good luck!