HomeInternetTroubleshooting the 7 Common Pitfalls of Website Application Performance

Troubleshooting the 7 Common Pitfalls of Website Application Performance

There are plenty of moving pieces to the application performance monitoring puzzle. Unfortunately, in a digital universe, there are an equal number of potential pitfalls related to keeping web apps streamlined and easy for users to deal with. In fact, the first thing most consumers notice when they visit a corporate site is how simple, or difficult, it is to navigate and interact with the website. It’s fair to say that an excellent or not so excellent website can make or break any company, regardless of how well they do everything else.

Potential and current customers make dozens of judgments once they arrive at a site, including assessments about how reliable, organized, and cutting edge a company is. For those reasons and many others, your company’s tech professionals simply must employ APM tools that get the job done. The IT staff have to be able to spot large and small problems in real-time and prevent them from becoming disasters. Goals for the technical team include cutting down on the error rate, keeping maintenance calls down, and offering an attractive, user-friendly to potential and current customers.

Pitfalls

Goals and plans are a necessary part of any business, but it’s imperative to know the common problems that come up from time to time and have a pro-active strategy for dealing with them. Of the seven scenarios listed below, some arise during the initial phase of creating web apps. Others appear during design changes and scale upgrades. There’s no one size fits all technique for dealing with the following problems, but it helps to be ready for anything and know that no system is perfect. Here are the seven, in no particular order, along with suggested solutions that apply in the majority of cases.

Bandwidth

A competent application performance management, or APM tool, should be able to help you seek out problems associated with a bandwidth that’s too small to accommodate users’ handheld devices, like phones. It’s one thing for your in-house developers to use average bandwidth when setting up, but you have to be aware that consumers need and want optimized image resolution, as well as very little CSS and JavaScript, all of which have the potential to wreak havoc with smartphones and many tablets.

Code

When site-based code is not written correctly, a host of situations, all of them bad, can arise. For starters, inefficient or weak coding can lead to complex synchronization and memory problems. Additionally, even simple code errors can create a deadlocked app and generally poor web app performance. Likewise, if your company is running legacy programs that are not integrated properly, you’re asking for trouble. In fact, any outdated software can lead to broken or ineffectual code and a myriad of complications. What’s the solution? For most environments, it’s simply a matter of employing tools that are fully automated and making certain that all your IT technicians follow best practices when writing code.

Traffic

Traffic is a double-edged sword. Of course, you want visitors, but what happens if you run a popular promo campaign that draws too many people? Even worse, what if you clever marketing idea includes a video clip? The answer is that you’ll likely face a traffic surge that can lead to overall performance degradation, slow servers, and a damaged company image. Companies that run into this problem frequently tend to use tools that allow for early detection of surges. Some of the most popular tools in this niche of the market include monitoring apps that operate via traffic simulation.

Connectivity

Proper connection to your network is a basic requirement for smooth operation of your company’s website. When you can’t seem to pinpoint the reason for a particular web app performance challenge, consider checking connectivity before calling in the team and assuming all is lost. Actually, connectivity issues are more common than most people think, and can arise for dozens of reasons.

Title Tags

When your title tags are either duplicated throughout the entire site or written in such a way that they are not descriptive enough, you’re bound to suffer from very low traffic. It’s because the search engines don’t understand what your pages contain and view all the similar tags as duplicates. How best to deal with a title tag problem? First, see for yourself how many tags are dupes and whether or not they’re reasonably descriptive. Next, use one of the many analytical tools online to help identify problems with tags that are missing, descriptions that have been left off or used more than once.

Servers That Are Not Fast Enough

Be willing to pay the additional price for a dedicated server. Many companies have no idea whether their hosting company has them housed on a shared server, which can cause all sorts of problems, including pokey servers. You can do a bit of diagnosis on your own by using a free page speed tool to find out how your speed compares to competitors.

Distribution of Load

When you rely on just one server and don’t use tools that can anticipate load distribution problems, it’s possible that even a normal level in inquiries can overload your platform. Consider using an advanced set of tools, both diagnostic and corrective, to prevent your users from facing excessively slow loading times. One of the things that turns potential buyers away in short order is a slow load time. Consumers don’t want to wait for a graphic-heavy page to fill, so they simple move on to the next company on their list.

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