HomeSEOHow SMEs Can Successfully Leverage Keyword Research

How SMEs Can Successfully Leverage Keyword Research

Did you know that people use Google approximately 40,000 times every second that goes by?

For most of us, the numbers shouldn’t be shocking because we all will agree that search engines like Google are the first place that we go-to when it comes to any type of search. From products and services to reviews about those products and services, everything we may want to know can be found through Google. Thus, it is safe to say that keywords and search engine optimization for any business or SME, as such is very crucial.

According to the latest survey from Visual Objects, about 29% of small businesses plan to start a website for the first time in 2020. Needless to say that every business webpage that exists on the internet does so with one core objective, among others, and that is to show up on top of the search engine ranking page. If you want to have the edge over your competition, especially being a part of the SME industry, you must have a solid SEO strategy in place. However, frequent algorithm changes by Google have made it challenging for SME and other businesses alike to adhere to specific SEO techniques.

5 Excellent Tips for SMEs to Utilize Keyword Research

Therefore, here we have compiled five excellent tips that SMEs can use to leverage keyword research for their business profitability and gain organic traffic with its help.

1.     Learn the use of targeted and broad keywords.

There are two main types of keywords that are broad or targeted. To start on an SEO strategy and to make use of the correct keywords, it is essential to know the right type that would suit your business. According to SEO statistics from HubSpot, Long-tail keyword searches have a click-through rate of 3 to 5% higher than generic searches. Where broad keywords can vary, targeted keywords are particular to what a person might be searching for, which is why they have a higher click rate and less competition.

2.     Identify the right keywords that suit your business.

The best way to identify the right keywords for your business is to simply use an old school tactic of manually listing down words that connect to your business. The exercise would not take long, and in the end, you will have at least 20-30 relevant keywords at your disposal. This should provide you with an organic start to carry more broad-spectrum keywords under your domain by putting the organic ones up in a system online.

3.     Leverage Google AdWords and Snippets.

Google AdWords is a forum that allows people to buy an ad placement from Google and other websites up for sale. The platform has a feature called Google Keyword Planner. This free keyword research tool can be your best friend to extract results about which of the keywords and phrases are the most popular and how much competition there is if you choose to use them for your SME.

For instance; you can search cheap dissertation writing services and check what associated keywords you can find. Similarly, Google Snippets is the search result that appears at the top of the SERP. As a growing SME, it is the best place for you to look for keywords that suit your business and utilize them at all costs as they are the most high-traffic and high-quality ones you can use.

4.     Understand what will make the right keyword.

As an SME marketer, you need to understand that not all words are right or profitable. A good keyword is one that is relevant to your business, has a high volume of searches, a buying intent, and the right amount of competition. Leveraging keywords that do not tick any of these elements are not worth your effort.

5.     Choose and incorporate the right keywords in your content.

According to recent statistical publications for keyword research, ‘where to buy’ and ‘near me,’ mobile queries have grown over 200% in the past two years. Such information makes it evident that choosing and incorporating the right keyword in your content is extremely important. It can be one of the major driving factors for all the traffic to your SME website.

In Conclusion;

Keywords lay the basis for a good SEO strategy. Without a solid foundation of targeted words and phrases to generate public interest in your products and services, you cannot hope to start a successful SEO journey. If 25% of businesses plan to use digital marketing by the year 2020, following the strategies outlined above you can leverage for your advantage, you can utilize keywords for your SME digital marketing and reap immense benefits.

Author Bio: Amanda Jerelyn is currently working as a Digital Marketing Manager at Crowd Writer. She has a keen interest in writing lifestyle blogs. She shares her opinions and expertise on her blogging forum with a network of like-minded audiences. Amanda is also a Trainer at Dissertation Assistance, the house of best assignment writers of UK.


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