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The Impact Of Artificial Intelligence In Web Design

AI is already being used today by many industries and big players but AI in web design has also made some inroads. Today, artificial intelligence helps create more friendly sites: it works to increase conversions and strengthen UX, optimize content, and even write authoring texts.

AI is programmed to learn and apply many ideas based on consumer feedback. Apart from that, artificial intelligence helps with things like managing decision-making processes, while automating certain tasks can help web developers and users who need to develop code from scratch.

1. Stunning Web Design With AI

Until now, anyone who wanted to build a website usually had two options: either build it themselves or hire website agencies to do it. One requires a certain technical understanding; the other requires a much higher financial cost. Although a website has become an important part of any business, many small or medium-sized businesses do not have their online presence.

The reasons are always the same – people do not have the time, the technical background or they are not willing to spend a lot of money on it. Artificial intelligence has what it takes to make website development and maintenance easier. The technology can, for example, match visual factors such as the colors of a new website with existing design elements such as a logo, or automatically retrieve content from promotional materials. AI can predict which images look best or which site elements harmonize with each other.

Web designers also can use the advantages of AI since it is capable of learning: based on customer feedback, AI can get smarter and cater services to your needs. As you feed it with all the required information (such as industry, brand name, etc.), AI will build a product that matches your business goals. That unties developers` and designers `hands and automates most of the work since they can use this tool for website prototyping.

  • Apart from that AI can help with the following:
  • Build a unique website (I.e. different color, structure, text, etc.)
  • Tailor each website to the needs of business
  • Automatically collect existing information from the web.
  • Access data on users to learn from their website design behavior.

2. Chatbots

Apart from nitty-gritty design, AI plays other roles in shaping the website. The chatbot market is expected to reach $9.4 billion by 2024. For e-commerce websites, AI chatbots are more likely to leave your customers satisfied. This technology can quickly navigate users and answer questions while sending more complex questions to other specialists.

AI can also effectively analyze customer behavior on-site and help make design decisions. The ability to analyze and learn from large amounts of data can lead to improved personalized web design that would take a design team longer to complete. AI-powered chatbots already do more than 80% of customer support. This makes it easy to see how much savings this technology can bring to companies. They can use chatbots to improve users’ interactions, optimize collaboration, and remove all the possible obstacles when communicating with the customers.

3. Personalized Experience

By analyzing customers’ moods and emotions, AI can offer according content.

For example, it can change website pages on the fly and give users the results they want and are looking for. This is what AI offer to boost the customer engagement and user experience:

– Change the prices of products and services

– Show more targeted advertising.

– Serve up better content

AI is known for good data analysis, which, in its turn, allows to effectively analyze website performance or user`s behavior. This allows businesses to do improve and evaluate different marketing parameters such as quality, price, customer needs, and preferences.

4. Voice Search

Deciphering customer intentions and preferences based on voice and tone differences is the last frontier to be achieved by artificial intelligence. In the past, the understanding human speech was a clunker thing for a machine because of differences in pronunciation. Today’s AI language processing technology makes it easy to decipher customer`s moods and intentions. Voice bots continue to improve. According to Statista, this market will grow to 27.16 billion U.S. dollars by 2025.

Obviously, in the future, voice search will become a widespread, accessible, and intuitive technology.

5. Better User Experience (UX) With AI

UX helps to understand patterns that make the customer journey on your website convenient. How does AI help? As with most of the tasks, AI is responsible for big data analysis. That enables web designers to find out who, how, and why use the website or app?

That in its turn allows improving usability testing and to optimize website design to meet the user’s needs. When a developer’s understanding of how a website should work is different from the user’s mental model, that bodes no well for your website design.

That`s why AI can be used to not only simulate human errors but also simulate targeted user actions that may differ from standard behavior. Another possibility would be to automatically analyze users’ mouse movements, for example, to identify frustration patterns among users.

A company implementing AI in web development services has many great advantages.

It makes website searches faster, provides a better user experience, improves digital marketing and helps to target potential customers, improves interaction for website visitors.

  • Conclusion

If we take a look at the bad and good things AI can offer for web design, it`ll be clear enough that advantages are apparent to the naked eye. AI automated website allows companies to take advantage of lucrative options, from deepening customer engagement to increasing business revenue. There is no doubt that AI is already changing every sector and provides many benefits for businesses and users alike.

Author’s BIO: Louis Sawyer is a professional writer, editor and a web design expert. She loves writing about technology trends, web development, mobile games and business issues. Also, Louis works as a proofreader at Computools.  Follow Louis on Twitter.

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