What does these companies have in American Well, Cisco, Comcast Independence Blue Cross?
96 percent of American house holds have TV that accounts to over 120 million American households – [Nielsen estimates for year 2019-2020]. US Bureau of Labour Statistics estimates that 80.2 percent of people ages 65 and older are not employed and this group watches TV for an average of 4 and a half hours per day.
Seeing the ubiquity of TV in American household and love of the Television by seniors, no wonder companies like American Well, Cisco, Comcast Independence Blue Cross are looking to the television sets in people’s home as a healthcare delivery method.
But the number of Televisions is not the only reason why TV is a preferred way to reach the older population. For any product to have a high adoption with seniors it must meet these necessary criteria– product must be easy to learn, must be easy to use, must be available at all times, must be cost effective, must be friendly and engaging and must not have senior device stigma.
TVs are easy to use; TV’s large screens are easier to see. TV fits the bills on all these requirements.
Not only that, as we age our mobility and dexterity decreases and some of the things we can do when younger are difficult when we get older. Using smart phones and tablets are some such things. Realizing this difficulty of use by seniors a few companies have designed and developed devices specially for seniors, such as Grandpad a tablet for seniors from Consumer Cellular, Jitterbug Smart 2 a smartphone for seniors from Great call and Sirona.TV a smart TV for seniors from Safety Labs.
Safety Labs’ seeing a need for a TV based system has created Sirona.tv. Sirona.tv consists of an innovative Apple TV like set top box which connects to a senior’s TV using an HDMI cable.
Is TV the new tablet for Seniors?
The set top box like Amazon’s Alexa or like Google Home has a built-in personal voice assistant designed for the seniors. Realizing the top killer apps for voice, Sirona.TV comes with top known killer voice apps: Ask a Question, Play Music, Check Weather, Set Timer and Set Alarm voice applications are included out-of-the-box.
If you see you see your grandma or granddad benefiting from Sirona.tv, share Sirona.tv with them.
